A Guide for How To Choose A Domain Name

A Guide for How To Choose A Domain Name

There has been a lot of debate about which aspects are most important in deciding on which domain name to buy. The choice of a domain name must be closely tied to the business plan as well as the goals of the company. A domain name can be picked because of its benefits when it comes to Search Engine placement, a corporate brand, or an expression of a broad phrase. It is important to consider the domain’s size and pronunciation, as well as how memorable it is, as well as if the domain name is used in similar names or extensions. For instance If you register domain.net, but the domain.com is registered domain.net but the domain.com is also used and developed, then creating an identity for domain.net is extremely risky and could end up being mistaken with its .com equivalent.

Search Sites that Place Search Engines

The reason for the domains they are registered with is to rank highly on search engines as the actual domain name is a combination of the keywords that are searched for. Search Engine domains are often not brandable, and are typically used as secondary Internet domains to redirect users to the main website. A business that sells red widgets can benefit by purchasing red-widgets.com and redwidgets.com since it’s normal for people to remember the address. But more importantly, the domain name has a very high likelihood of appearing in the vicinity of, or close to the top of search results for “red widgets”. A very popular tool used to find what is being searched for on the net is: Overture Keywords (http://inventory.overture.com/d/searchinventory/suggestion/)

Brand Domains

In the transition from offline sector to the online preferred choice for domains for brands is to use the offline name for the brand such as .com or .country extension. Country extensions are popular in countries where there is more interest in their country extension than the .com. If there was there was no prior brand before becoming online, one must be innovative in the design of branding a name. There is a huge number of domains that have been registered. And often, it is discovered that the domain you want to use is already taken. There is a consensus among the majority of Internet domain specialists that the less domain name, the more valuable. A domain with around 5 letters long is desirable for branding. But, the domain has to be spelled correctly and sound appropriate. Xyqpt.com is not ideal since it is not quickly remembered or spoken by the general public.

General Domains

At the peak of the Internet Bubble, general term domains were the top option. Numerous companies did not succeed despite having the general term for their niche. Companies such as TheKnot.com did not want to buy Weddings.com due to being aware that they had to be focused on branding. Even though this strategy worked for TheKnot.com however, generic words have a significance of their own that can’t be overlooked. Much like Search Engine Placement Domains, that attract a lot of people via search engine recommendations, also do generic word domains. Because of this, generic domain names are popular and their worth continues to grow. What can we learn from the Dot-Com Bubble is that general domains do not represent the only thing in a dot-com business, but they are an important (yet not essential) element in the array of elements that can help make an Internet business successful. The current value of these domains, and other domains in general can be seen at an online publication that covers recent domain name transactions at: Domain Journal Sales (http://www.dnjournal.com/domainsales.htm)